Hotel Review - Morecambe's Midland Hotel
PUBLISHED: 18:55 29 July 2010 | UPDATED: 17:38 20 February 2013
The weather may not be as good as the Med but Janet Reeder finds there's glamour and <br/>more at Morecambe's Midland Hotel
Find a place with a great cathedral and a major art gallery and youve struck holiday gold. Morecambe alas has neither.
What it does have is the stunning Art Deco Midland Hotel standing on the sweep of this beautiful bay which on a clear day looks out over to the Lake District.
A couple of years ago, the hotel re-opened following a much needed facelift by Manchester-based developers Urban Splash.
Now, the hotel is proving a magnet for those of us who demand a little luxury amongst the seaside fun of rock, sandcastles and bracing strolls along the prom.
This is a city hotel at the seaside and doesnt compromise on contemporary chic, while retaining its Art Deco feel. It hasnt merely returned to its former 1930s state but instead been modernised and transformed into a stylish weekend base for those of us who love the British seaside but hate guesthouses with their patterned carpets and breakfast at the stroke of nine.
We stayed in the uber chic penthouse with its roof terrace giving us magnificent views across the sea and the town. The day was dull and overcast but the light here changes quickly and has a beauty of its own.
Like many British seaside resorts Morecambe hasnt quite made it into the 20th century but lack of past development means it still retains relics of a bygone age when glamorous figures from fashion, art and showbiz would turn up to take the air.
There are Art Deco architectural treasures here that in another country would be lovingly restored and preserved but they are forlorn relics in need of more than just TLC. Even Urban Splash who did such a fine job on the Midland are now courting controversy with plans for a new development for the sea front that locals believe will interrupt that broad swathe of bay, meanwhile its old 1930s cinemas and its Winter Gardens are destined to become the ruins of the future.
Still there are Art Deco gems to be found amongst this seafront of mixed fortunes, such as Bruccianis, an original milk bar of the 1930s which does brilliant frothy coffee and the best no frills cheese and tomato toastie anywhere.
Morecambe is the perfect place if you want a brisk walk along the front, perhaps to Heysham where you can sit in a pub garden and enjoy a well-deserved beer, or a shorter stroll to the Eric Morecambe statue, where you can take a photo, while trying to copy the comics pose.
Then back to the Midland for dinner, a sophisticated affair amongst the starched white tablecloths and glittering glassware, watching the sun go down over the bay. I know that Morecambe wont be on everyones list of perfect destinations (no good for posh shopping for example) but the Midland Hotel and all its arty glamour has ensured it will forever be on mine.
We stayed at the Midland Hotel where prices start at around 45.
Tel: 08458 501 240 | www.elh.co.uk
Travel time from Manchester: around 1 hour 20 minutes and a 45 minute drive from the spectacular Lake District