Business profile - See-Saw Lingerie, Hale

PUBLISHED: 19:14 06 June 2017 | UPDATED: 16:28 14 June 2017

Johanna Bolhoven

Johanna Bolhoven


See-Saw Lingerie has recently celebrated 25 successful years of trading on Hale’s high street. We caught up Johanna Bolhoven to learn the secret to their success.

Prima Donna Divine SeamlessPrima Donna Divine Seamless

Johanna has taken over the reins from Penny English, one of the founders of See-Saw, so Penny could ‘retire’ to spend more time with her family and partner. Penny still plays an active role in the business and as well as attending buying shows with Johanna, she occasionally works in the shop and makes appointments to fit customers.

‘I have worked in various areas of the fashion industry for over 20 years,’ Johanna says. ‘in marketing and PR, fashion buying, photo-shoots and fashion shows, and writing style editorials for magazines. I’m also a personal shopper and regularly talk to my clients about the importance of well-fitting lingerie!

‘A properly fitted bra doesn’t just make your clothes hang better, but is better for your breast health, comfort and posture. In this respect, the service delivered by an independent lingerie specialist such as See-Saw is simply unbeatable.

‘Research has shown that as many as 80% of women are in the incorrect bra size. I see this all the time in my work as a personal shopper. Women often don’t appreciate that their bra size can fluctuate as much as their dress size. Different brands fit differently too; just as you might be a size 12 in one shop and a 14 in another, your bra size will change depending on the brand and style.

‘We recommend that you are measured every time you buy a bra. A well-fitted bra will not slide up your back; the shoulder straps should not cut into the flesh causing soreness – some bras make red marks but they don’t hurt at all; the underwiring should sit around the sides of the breast and not across it.

‘It’s the same with swimwear; one-pieces and bikinis should fit to support and flatter, and choosing brands that are known for their expertise with bras is a great place to start.

‘At this time of year we see a lot of brides seeking underwear for their wedding day and also talk to their mothers about their outfits. We suggest they bring in their chosen outfit so we can fit them into the right lingerie to enhance the finished look, while guaranteeing daylong comfort. Ladies will invest a lot of money in clothes for a wedding and other events and it’s mad not to extend this investment to properly fitting underwear, which, let’s face it, you will probably wear a lot more often!

‘We carry some beautiful brands here. French brand Marie Jo is a consistent best seller. The fit is always excellent as they have invested a lot in getting the design and cut exactly right. Brands such as Prima Donna, Empreinte and Fantasie are perfect for the fuller figure. Simone Pérèle and Aubade are simply beautiful; the straps almost designed to be seen, making them perfect for this season’s ‘cold shoulder’ trend.

‘We’re also the largest stockist in the North West of Roidal, a Spanish swimwear brand that specialises in high quality, perfectly fitting swimwear.

‘And our collection of very clever Backless Angels for low back dresses, sew-in cups, adhesive cups, swim shapers…means we have everything a woman needs for a super-supported summer!’

Ashley Road, Hale | 0161 928 1072

Shop with us at Great British Life

More from Style

Monday, December 3, 2018

Jo Malone’s life story is extraordinary, her achievements form quite the list and we’re not just talking perfume here.

Read more
Wednesday, October 31, 2018

Undiagnosed challenges could have destroyed Jen and Connor’s dreams for a baby, until Professor Luciano Nardo of Reproductive Health Group stepped in

Read more
Monday, October 15, 2018

Founder of MediSpa Wilmslow, Dr Nyla talks about her passion for her work and expanding her business beyond the borders of Cheshire.

Read more
Friday, October 12, 2018

Professor Luciano Nardo, consultant gynaecologist, founded the Reproductive Health Group to offer gynaecological, fertility and maternity services to women from across the country.

Read more
Tuesday, September 11, 2018

It’s all change at the Cottons Hotel in Knustford

Read more
Friday, August 3, 2018

Dr. Martin Kinsella, of Re-Enhance Skin & Body Clinic in Hale, tells us about the latest developments in injectables and filler technology

Read more
Tuesday, July 3, 2018

Kate Houghton enjoys The Spa at The Midland Serene Sleep treatment with Afternoon Tea

Read more
Wednesday, June 13, 2018

Ann Lees and her fashion shop Crissan have been a staple of the Cheadle Hulme fashion scene for nearly three decades, a tribute to her unerring fashion, and business, sense.

Read more
Monday, April 9, 2018

Five star treatment in the city

Read more
Thursday, March 1, 2018

Kate Houghton tries massage treatment that you can order into your home.

Read more
Thursday, March 1, 2018

Dr Martin Kinsella on helping his clients glow from the inside out.

Read more
Tuesday, December 12, 2017

Kate Houghton spends some quality time at a country retreat in Staffordshire

Read more

Newsletter Sign Up

Living Edge regular newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Local Business Directory

Latest Competitions & Offers

Follow us on Twitter

Like us on Facebook

Manchester Property Search

Local Business Directory

Manchester Property Search